Twitter users get busy with your brand!

Still the argument exists why companies should bother being on Twitter.  Taking a look at the ExactTarget table above reinforces what many marketers have thought for a long time. Twitter users get busy not just on Twitter, but on forums, video sites, articles, wikis, blogs, photo sharing and news websites.

So given that fact, what are they getting busy with? Content of course! This begs the question however, who’s providing that content. Is it your or your competition?

The caveat here though is that the content needs to be good quality, value added content. Too many times I hear business people suggesting that they’ll just uses royalty free content out there. But what does that say about you and your brand…not much really.

In today’s competitive marketplace people want the best in their niche and are prepared to talk about it. Share it with their peers and become evangelists to products or services they’ve had good experiences with.

So get busy on Twitter and let the community get busy with your brand

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