Meet the Team
Julian Hall
… is our CEO. An entrepreneur who is passionate about all things digital. Developing his technical and commercial prowess for over 10 years he has consulted for major financial corporations, investment banks and small businesses in the city.
Specialising in helping businesses generate revenue using social media. search engine optimisation, usability and tailoring online strategies. He is also an author, columnist, speaker and mentor who works with schools, colleges, universities and organisations globally to deliver workshops about the internet and enterprise
Lawrence Lartey
…is a co-founder of Pure Online Genius. Having developed a career in New Media spanning eleven years, his knowledge and skills are highly valued by organizations big and small.
He’s extremely passionate about the Internet business and has a keen entrepreneurial eye which helps clients’ spot opportunities. Currently Lawrence provides valuable consultation as an Advisory Board member of BIZNELP
John Edet
…An IT consultant for many years’ at large corporations, John gradually moved into his love – Internet Marketing. As the last in the trio of founders at Pure Online Genius, he has a strong reputation with clients for delivering a great service.As the head of social media, John has managed numerous campaigns across platforms like FaceBook, Twitter, LinkedIn, and YouTube.
Continually responding to the expanding needs of the market, John also provides training and workshops for companies big and small.
Craig Smith
…graduated from Trent University in 1993 with a degree in graphic design, and then ran a graphic design firm in Nottingham for 5 years in Nottingham.
Craig then spent a few years working for a international IT outsourcing company working predominately with mainframes and web development work, before being made redundant.
Since that time he has worked in the field of web development and design – Craig joined POG in 2006 and is a highly valued member of the team
Jeremy Salmon
…is certainly an artist with soul. At an early age inspired by comic books and fantasy art his talents began to take shape. It was the encouragement of family members and art teachers that spurred him on to further his raw talents.
Jeremy graduated from Middlesex University with a BA hons which begun his life as a freelance illustrator. During his professional career, Jeremy has developed a very unique style. With works ranging from traditional to modern contemporary and stylized illustration he proves to be most adaptable.
Richard Croft
…assists on website development and management, and on the production of client websites. With several qualifications and more than 15 years’ experience in digital communication, his technological expertise and keen design flair ensure clients’ websites are always compelling and user-friendly.
Ashley Needham
…is an I.T. engineer through and through and has various computer related skills including networking and computer management before moving into web design and the internet industry.
“I have always had an interest in computers. At the age of 11 I taught myself how to build a computer from scratch.” Ashley spends his weekends writing and recording songs with friends.
Our Strategy…Evolution Marketing
The overall methodology which drives all of the ideas, strategies and technologies @ Pure Online Genius is called
Evolution Marketing TM
Based on the premise that the only constant is change; we have spent the last 10 years tracking digital media and the strategies it employs.
We have concluded that once an idea (applied to marketing or development) has become popularised passed a determined juncture that it is no longer effective.
Essentially it has reached a point of saturation and therefore has lost its effectiveness.
Evolution Marketing TM addresses this problem by constantly staying ahead of the curve and ensuring that our clients benefit accordingly.
We believe that there’s a genius ready to be unlocked with every client and business model we work with and on.
Let’s get together and find out where your genius is and keep you ahead of the competition
► Search Person Optimisation TM – search engines exist to serve people, not the other way around. Our research and analytics processes focus on the mindset of the “person searching” – their drivers and what they hope to find once they discover your website.
► Digital Persona Engagement TM – the “Genius” take on social media marketing. Built around target demographics, which are dissected and analysed to generate the Digital Persona TM of your ideal customer
► Life Stream Connecting TM – where we use social media platforms to connect your brand into the life stream of that individual Digital Persona TM
► Social Synthesis TM – takes your content, be that video, images or text and turns it into powerful and sometimes viral brand equity
► Social Symbiosis TM – the point at which co-existence occurs, where you and your customers have a mutually beneficial relationship. Your brand adds value and the consumer becomes married to and evangelises your brand
