Twitter users get busy with your brand!
Still the argument exists why companies should bother being on Twitter. Taking a look at the ExactTarget table above reinforces what many marketers have thought for a long time. Twitter users get busy not just on Twitter, but on forums, video sites, articles, wikis, blogs, photo sharing and news websites. So given that fact, what are they getting busy with? Content of course! This begs the question however, who’s providing that content. Is it your or your competition? The caveat here though is that the content needs to be good quality, value added content. Too many times I hear business people suggesting that they’ll just uses royalty free content out there. But what does that say about you and your brand…not much really. In today’s competitive marketplace people want the best in their niche and are prepared to talk about it. Share it with their peers and become evangelists to products or services they’ve had good experiences with. So get [...]
Crazy in Love with Search
I’m mad about ‘online search’ or even just ‘search’… and why wouldn’t I? Consider the life we all live, as much as they differ there are many common threads: We [...]
How To Turn Your Visitors Into Customers
There’s so much talk about driving traffic, getting up the ranks, Google front page, pay per click etc…that sometimes we forget what our goal is. You would rather have 100 [...]
The Unsung Hero: User-Friendly Websites
Many online merchants believe that the price in e-commerce is the most important thing for a purchasing decision. Studies show that the price is indeed important, but user-friendliness and ease [...]
The only constant is change, so keep changing!
I don’t believe in one hit wonders in life or business. There is a huge shift towards sustainability for our planet and I would like to think that the same [...]
Are you using the right tools for the job?
You might be forgiven for not knowing who Handy Manny is. However, if you have a toddler, then you as I, have been made to the watch who has become the successor to Bob the Builder and Dora the Explorer.
Living in Liquid Modernity?
Who likes instant coffee? I’m not a fan myself but many millions clearly are. Who likes instant information? All of you…? Thought so…and that’s what the internet has been delivering [...]
Are You Ignorance on Fire?
I recently had a conversation with a client whom I’ve built up a great working relationship with. He said that starting out as an enthusiastic entrepreneur is great but there [...]
Human Interest – The Killer Application!
We are constantly told that there is no silver bullet to the problems we all face. I disagree, there is a silver bullet but as with everything it has its [...]
ONE Step to a Successful Homepage
Do you have too many doors open? It’s funny the terms we use on the internet don’t you think? We describe our activities as Surfing, Searching, Browsing, and the internet [...]
I don’t have a crystal ball but I tell you what…
My mother always told me that simple is best and with that in mind I’d like to share an online tool which some of you might know about and some [...]
