Onto the graveyard shift in my latest workshop - supporting Ashton Grace financial advisors with online strategy http://ping.fm/gsMfr

What are people really saying about PureOnlineGenius.com? http://ping.fm/v0nrg

Did YOU realise Search Engine Rankings

Did YOU realise Search Engine Rankings = FREE Leads, Sales and Customers for YOUR business?

BUT where are YOU in the Search Engines? Is YOUR competition getting ALL the business?

Click here for your FREE Website Business Report and find out!

· CAN YOUR CUSTOMERS FIND YOU IN GOOGLE?

· DO YOU KNOW WHERE YOU RANK FOR THOSE MONEY MAKING KEYWORDS?

What will I get in my FREE Website Business Report?

· Understanding website copy

o Articles

o RSS

o Syndication

o Optimised content

· Search Engine Optimisation

o Links

§ Incoming

§ Outgoing

§ PR

§ One way

§ Reciprocal

o Meta info

§ Keywords

§ Uniqueness

§ Missed opportunities

o Crawlability

§ Sitemaps

§ W3C

§ Broken Links

§ Redirects

o Keyword ranking

§ Main keywords

§ Long Tail Keywords

I’ve heard enough – Send me my FREE Website Business Oh but there’s more!

· Site Design

o Navigation

o User Experience

o Usability

o Look and Feel

· Competition

o Who ranks no.1,2 and 3 in your industry

§ Their links

§ Hold old they are

§ How much content they have

o User interaction

§ Forums

§ Blogs

§ Videos

§ Community

§ Newsletters

Yes all this and more in your FREE Website Business Report prepared by Pure Online Genius in a mega cool mind map!

What does it all mean to YOU and YOU business? How to increase your bottom line and increase or generate more revenue..

CLICK HERE FOR YOUR FREE WEBSITE BUSINESS REPORT

Your Tough Times Checklist

1. Review your Budgets and set realistic and achievable targets for 2009.

2. Get rid of can’t pay/won’t pay customers.

3. Review debtors list and chase up overdue invoices.

4. Offer existing debtors extended payment terms and/or discounts.

5. Make sure your terms of business contain explicit payment terms.

6. Assign responsibility to one individual for invoicing and collections.

7. Agree extended payment terms with all suppliers in advance.

8. If appropriate, review banking facilities and discuss future needs.

9. Put extra effort into making sure your relationships with your better customers are

solid.

10. Review and flow chart the main processes in your business (e.g. Sales

processing, order fulfilment, shipping etc) and challenge the need for each step.

11. Encourage team members to suggest ways to streamline and simplify processes

(e.g. sit down and brainstorm about efficiencies and cost reduction).

12. Use ‘bottom up’ budgeting where everyone in the office gives input on areas over

which they have control – target a 10% cost saving.

13. Review your staffing needs over the next 12 months and make weak or

unnecessary individuals redundant now.

14. Get your members of staff involved in a discussion of likely trading conditions

and get their input on reducing costs and maintaining revenues.

15. Review your list of products and services and eliminate those that are

unprofitable or not core products/services.

16. Establish your key performance indicators (KPI’s) and measure them on a daily

basis e.g.: Sales Leads generated, Orders supplied/fulfilled, Cash balance, Stock

Turnover, Debtor Days, Gross Profit, Net Profit.

17. Review efficiency of business processes and consider alternatives such as

outsourcing certain activities locally or overseas.

18. Pull everyone together and explain the business strategy and get their buy-in.

p.s. To read our past newsletters click here filled to the brim with FREE online marketing tips
p.p.s To kick back & watch videos, tutorials, talks and interviews click here for Pure Online Genius TV

It doesn't take a genius to reinvent the wheel

I don't like convention for the sake of convention, and as an online business owner I encourage you to be brave. Apparently fortune follows it; and be it fortune, second income, enterprise or first year start up capital requirements - were not doing this for our good health.

They say if it isn't broke don't fix it and that we shouldn't reinvent the wheel. Poppy cock I say...

Just because something isn't broke, that doesn't suggest it is currently the best way to do that thing. Ask any business process analyst. Similarly, if we didn't reinvent the wheel (for transport) would we have had the plane and the space shuttle? (•editors note :

When I was knee high to a grass hopper I would have hoped by now to add 'space travel" - its 2009 what happened to the future I expected?)

The Internet wasn't born from a conservative mind set but from a need to connect information in a way that wasn't currently available. It has continued to provide the answer to the questions within which we highlight our needs; and will continue to do so.

Reinventing the wheel doesn't suggest changing it entirely but making it better, faster, cheaper, easier to use. Those incremental and not necessarily disruptive changes in form and function can oftentimes be those which gain the most momentum. They require little re-education and everyone likes to do what they currently do in better ways, especially if it can save time or money.

So how does this relate to your online business? Well, what are you doing right now that you could be doing better? Stop reading this right now, go to your website and look for 5 things you could be doing better.

We sometimes pretend we have no idea why we're not making sales online or not generating enough leads etc. But if we're honest, with a critical eye we can probably identify at least 5 things that shouldn't be and could be a whole lot better with our website and online business. And for those of you who are doing well...don't be shy...test what you're doing and challenge those conversion rates to make them better. For some, an increase of single digits can mean all the difference online.

So go on...reinvent your website, online business, value proposition, brand; yourself if you have to! (Insert your favourite pop star example here) The Internet is an opportunity and by definition has a window and degree of risk.

Be on the right side of that window and be the change your visitors and customers would like to see.

To find out 5 or even 10 things you could be doing a bit better, click here and find out for free

p.s. To read our past newsletters click here filled to the brim with FREE online marketing tips
p.p.s To kick back & watch videos, tutorials, talks and interviews click here for Pure Online Genius TV

It's ALL in the detail - But are you paying attention?

I was nagged into attending a sales presentation recently for what was positioned as an 'aspirational' product that was really quite expensive. As I walked into the building my senses heightened and I noticed everything from the décor and corporate branding behind the receptionist to the type of furniture, soft lighting and music that played from the speakers in the ceiling.

Our coats taken, we were politely offered whatever we wanted to drink and the sales woman showed us to our seats. As I looked around I noticed the obvious attention to detail, and on the surface they're presentation was almost perfect. But as we began to talk, the cracks started to show in their proposal, pitch and product leaving what started off as high hopes, withering expectations.

Now I was in the real world, not online, and it took well over an hour before I could process everything around me and come to a decision on whether I wanted to sample their wares. Lucky them I thought; if this was a website, together with many of us, I would have made my mind up in about 8 seconds.

We all know our subconscious processes information far more quickly and efficiently that our more superficial conscious mind - and online this is no different.

Think about all the websites you've ever visited...probably a scary number right? All the web pages you've looked and logged into your mega memory? Then consider what your brain does when it visits a new website. We process much of the new information based on the information we've previously collected. Then in a few short seconds we decide if we're going to stay...or go.

As Albert Stroller played by Robert Vaughn in the BBC show Hustle muses:










(image from here)

It certainly is "all in the detail" and the question I pose dear reader is when someone comes to your website, full of high hopes and great expectations...what happens? No...what REALLY happens...?

If you'd like to find out, why not ask one of the resident geniuses for a FR*EE business report?
Just click here - honestly success is in the detail, but do you know what to look for?

Trust me I'm an online marketer J

To your success!

Pure "Bloody" Genius - The Internet News Report