Synopsis

Claims Master Group is a personal injury referral company based in west London. Established in 2003 they had been mainly promoting their services offline through the traditional medium of print. They approached us after trying to perform a basic online marketing exercise in house without much success.

Challenges

Personal injury is a much sought after area on the internet, simply because each client is worth so much. The prospect of obtaining leads through natural search provides excellent return on investment for their business model. However, there are literally 100's of companies on the internet with the same idea. So, given this heavily optimised area what did we do?

Solutions

Upon initial investigation, even though the personal injury seem extremely competitive, the quality of sites was poor. Navigation, copy, design and content all left much to be desired. We removed the flash intro, cleaned up the code, implemented a content management system, employed expert law copywriters, developed an extremely targeted link campaign, changed the design paying particular attention to site navigation.

Results

Starting in April 2005, our highly focused campaign ended in March of 2006 increasing Claims Master Groups search engine results position from page 30 for chosen key phrases to No.1 in Google for the term "personal injury claim" with 35,000,000 competing pages. We also secured Google front page for a number of associated phrases.

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