Our planners put your message out to the right audience, on the right sites at the right time…and in the right format, it’s a delicate balance, but it's our experience that makes it work. Our media and creative teams work side-by-side to generate ideas that cut through the online clutter. We rigorously analyze campaign performance to get the results you want. And we integrate along the way to give you the most bangs for your online bucks.

Online advertising is NOT just about banners.

The Internet advertising arena is constantly changing with the introduction of New and innovative advertising solutions such as Rich Media, Geographically-Targeted and behaviourally-targeted advertising. Interactive media buying requires an increasing level of expertise due to the greater complexities involved, and executing an effective Internet advertising campaign becomes more challenging, as opposed to easier. In addition to this, when compared to traditional media advertising, online media has varied standards and inconsistent advertising opportunities, Internet ad campaigns generally require the design of the media plan before the ad creative process can effectively begin.

Comprehensive Interactive Media Planning Services

At PureOnlineGenius our expert P&B (Planning & Buying) team deliver online media buying services to construct a complete strategy, carry out media research, create media plans, source, buy and traffic ads then effectively launch, track and optimize the developed online ad campaign.

Online advertising and methods of targeting we typically consider include:

• Text and contextual advertising elements
• Viral email campaigns
• Email Newsletters
• General and targeted Display Ads (banners, leader boards, skyscrapers, large boxes and other sized graphical ads)
• Keyword driven Ads (Search Engine and In-Site)
• Site Sponsorships
• Behaviourally-Targeted Ads (ads displayed depending on user behaviours)
• Rich Media Advertising (Flash ads, interstitials, streaming audio/video and more)
• Geographically-targeted (specifically target your desired City, Town or Region)

Our web advertising solutions include the full reporting and auditing of your online campaign assuring effective and correct delivery, as well as the tracking and optimization of your campaign to increase its ROI. Our insightful campaign analysis will ensure accurate campaign statistics, and will provide you with essential business intelligence…your campaigns effectiveness at converting visitors into sales, leads or other desired actions. A campaign will be considered successful if it cannot convert visitors in the way in which your objective requires.

Geo-Targeted Online Advertising

Advertisers are showing increasing interest in targeting a specific locality or region, geo-targeted online advertising offers an effective solution. Many online destinations offer geo-targeting capabilities, which allow us to buy targeted users on highly trafficked web sites. This can include network buys through radio, television and newspaper web sites, together with localized search engines and yellow pages sites such as Yahoo! Local, Google Local, and AOL City Guide.

For more information regarding the PureOnlineGenius Media Planning, Buying & Interactive Advertising Solutions, connect with us today via info@pureonlinegenius.com or to speak with one of our experienced team call us on +44 (0) 8000 194 737