Synopsis
DiscountDiscount.co.uk is a UK specific shopping portal and affiliate site in North London. Established in 2004, they had been struggling with SEO given the multitude of product pages they were trying to rank for. They approached us having unsuccessfully attempted to manage a PPC marketing exercise in-house.

Challenges
Online retail is an extremely competitive area on the internet, simply due to the mass of products which must be marketed. The potential for securing sales transactions through PPC Marketing proven to deliver excellent return on investment for this business model, however, the competition is fierce. So, given this heavily marketed area what did we do?

Solutions
Upon initial investigation we found that the quality of competing websites was relatively high, so we paid particular attention to the navigation, copy, design and content of DiscountDiscount.co.uk in order to maximise the conversion from secured clicks. We removed the flash intro, created dedicated product landing pages, updated and implemented a content management system and developed a strategic keyword universe for their campaign, focusing on medium volume but high converting terms, which included:

• Search Term Analysis
• Keyword Conversion Analysis
• Keyword Bidding Assessment
• Development of Keyword Universe
• Budget Recommendations
• Implementation and tracking testing
• Initial Reporting & Optimization

• Keyword Volume: - 45,000
• Ad Groups: - 55
• Ads: - 700- 900 per Ad Group
• Landing Pages: - 17
• Pre management % - 0.8% click through with 1.3% conversion
• Post management % - 3.9% click through with 6.4% conversion

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