9 out of 10 internet purchases begin with a search. Pay per click remains the fastest way to gain maximum exposure onto the internet, providing your site with pre-qualified customers. Sponsored links can be found at the top and side of the results displayed on a search engine results page. The first page of results on a search engine delivers 80% of searchers. If you need increased sales, online traffic or to target a specific audience pay per click advertising is the perfect fit.

• Thorough pre-campaign planning
• Bid strategy
• Integration with our SEO offering
• Keyword profiling
• Monitored bid management
• Conversion based copywriting
• Maintain rankings without SEO

• Increase your click through rates
• Reduce your PPC costs
• Ensure clicks become buyers
• Thorough pre-campaign planning
• Manage your campaign so you can get on with your business

At PureOnlineGenius the key to successful PPC lies in our ability to understand your commercial objectives, we then apply our unique brand of business intelligence to develop tailored solutions.

At its core, SEO is a marketing discipline, which uses search engines as a vehicle. Therefore, at PureOnlineGenius, we are not “programmers” or “developers”, we are marketers.

…And therein lies our genius.

Landing Pages…a picture is worth a thousand words

Effective landing pages maximize the conversion rate of any PPC campaign; therefore PureOnlineGenius consider the following:

• Correct positioning of page elements
• Effective use of images and graphics
• Consistent user experience from click through to landing page
• Analysis of your competition to assess the nature of competing offerings
• Implement, test & optimize, repeat
• Creation of multiple landing page templates giving consideration to:
  • Look and feel
  • Colour, font and layout
  • Use of images e.g. “Hero Shots”
  • Correct registration form format – reduce rate of transaction abandonment
  • Best practice in transaction process

PPC Genius | Pricing | Case Studies