What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the processes used to help your website improve its rankings in the search engines for relevant keywords.
SEO Benefits
- Cost Efficiency – “THE MOST” cost effective advertising vehicle, bar none!
- Qualified Traffic – Visitors have searched for “YOUR” product or service, SEO can ensure that they’ll find you.
- Return on Investment - Pound for pound, SEO brings you a greater ROI than any comparable form of marketing.
Search Person Optimisation TM
So what do we do?
Search Engine Optimisation (SEO) is the term most of us are familiar with. So what is Search Person Optimisation TM? Essentially we combined the best practices associated with SEO and add real people to the equation and not just the search engines.
The internet connects one person to another, buyers to sellers, information providers to information seekers, experts to neophytes and business people alike. At Pure Online Genius we ensure that whilst the search engines love your website that people love the process too and convert from a visitor into a customer.
Our Approach
The key to successful SEO lies in our ability to understand your commercial objectives. We then apply our unique brand of business intelligence to develop tailored solutions. At its core, SEO is a marketing discipline, which uses search engines as a vehicle. Therefore, at Pure Online Genius, we are not just “programmers” or “developers”, we are marketers
…And therein lies our genius.
More information
If you’d like to speak to one of our Search Engine Optimisation or Search Person Optimisation (TM) specialists then please call +44 (0) 8000 194 737 or email info@pureonlinegenius.com
Case Studies
Synopsis
Claims Master Group is a personal injury referral company based in west London. Established in 2003 they had been mainly promoting their services offline through the traditional medium of print. They approached us after trying to perform a basic online marketing exercise in house without much success.
Challenges
Personal injury is a much sought after area on the internet, simply because each client is worth so much. The prospect of obtaining leads through natural search provides excellent return on investment for their business model. However, there are literally 100′s of companies on the internet with the same idea. So, given this heavily optimised area what did we do?
Solutions
Upon initial investigation, even though the personal injury industry seemed extremely competitive, the quality of websites was poor. Navigation, copy, design and content all left much to be desired. We removed the flash intro, cleaned up the code, implemented a content management system, employed expert law copywriters, developed an extremely targeted link campaign and changed the design paying particular attention to site navigation.
Results
Starting in April 2006, our highly focused campaign ended in March of 2007 increasing Claims Master Groups search engine results position from page 30 for chosen key phrases to No.1 in Google for the term “personal injury claim” with 2,830,000 competing pages instead of 569,000 competing pages. We also secured Google front page for a number of associated phrases.
More information
If you’d like to speak to one of our Search Engine Optimisation or Search Person Optimisation (TM) specialists then please call +44 (0) 8000 194 737 or email info@pureonlinegenius.com
