| Viral marketing and viral advertising refer to marketing techniques that increase brand awareness through self-replicating viral processes. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.
Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable. It is claimed that a customer tells an average of three people about a product or service they like, and eleven people about a product or service which they did not like. Viral marketing is based on this human behaviour.
The goal of marketers interested in creating successful viral marketing programs is to create Viral Messages that appeal and have a high probability of being passed along. |
Pure Online Genius can help you to conceptualise, build and execute on any viral marketing strategy.
Speak to one of our team to see how it works. info@pureonlinegenius.com or +44 (0) 8000 194 737
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